LinkedIn is the industry standard for professional networking. Furthermore, over 93% of recruiters use LinkedIn as part of their recruiting practices. So if you don’t have a strong LinkedIn profile, you risk losing out on both networking as well as employment opportunities. Below are useful resources to help you learn how to use LinkedIn effectively.
Start Here:
- Creating Your LinkedIn Profile – this webinar includes best practices for key sections of your LinkedIn profile
- Use our Comprehensive LinkedIn Checklist for setting up your profile and conducting searches
- Follow the Carlson School of Management LinkedIn Page to search through and connect with nearly 50,000 alums worldwide.
The LinkedIn High 5
- Have a current headshot where you are facing the camera and smiling
- Update your header with the keywords that represent your industry, function and personal brand.
Example: Brand Management | Retail | eCommerce - Your Summary section is where you introduce yourself and highlight the skills and experience you have honed and the value you bring to your organization or company.
- List out each job experience and add in a few of your “greatest hits” related to the work – feel free to pull those from your resume.
- Follow companies of interest, join groups and aim to have 500+ connections.
